Tagged with marketing channels
Online Advertising Strategies That Work
Businesses are recognising the importance of focusing on their online advertising strategies, now more than ever before but it can be difficult determining what exactly you should be doing, and where to start. While the world of online advertising strategies is a lot bigger than the strategies menti...
Marketing
08:11
The Importance of A/B Testing your Landing...
A/B Testing or Split Testing refers to the comparison of two versions of the same piece of content, with one item changed on the variation. For instance, you might create a variation of an existing landing page and tweak the headline, or change the colour of the CTA. Intuition and consumers' somewha...
Marketing
07:11
How to Keep Up when your Buyer Personas' Needs...
During this Covid-19 period your customers needs are changing and they are more demanding, which means your audience are looking to your brand as a source of comfort and consistency. However, as isolation regulations come and go, emotions run high and tension continually mounts, it’s hard to know ...
Marketing
04:54
Which Social Media Platform Your Business...
Using Social media for your brand is an absolute essential marketing tool to get you found, engage with your customers and to create strong brand equity. But with so many platforms to choose from with each specialising in certain areas and used by specific demographics, it can get a bit overwhelmin...
Marketing
05:26
How to Get to Know Your Customer: 3 Steps to...
Developing a buyer persona is 100% the best way to understand the relationship between you and your consumer and learn the ins 'n' outs of who you're engaging with. With a little research and some real-life data, you can easily take the guess work-out out of the equation and identify who your custom...
Marketing
05:55
Where to start with Social Media Marketing
If you aren't marketing well on social media, you're underutilising arguably the most valuable marketing channels there are. The first step to effectively marketing to a specific segmented audience is often to find out where exactly they hang out. Success in marketing on social media platforms is of...
Marketing
05:49
How to Deliver Value through Email Marketing
As a digital marketer with loads of contacts, you have to remember that each of them is in a different stage of the buyer's journey. You need to cater your emails for people in the awareness, consideration and decision stages and for those who have bounced altogether. Sending the right email to the ...
Marketing
03:44
Social Media Marketing: The What, Why & How
Social media marketing is best described as creating tailored content for each individual social media platform in order to drive engagement, reach and sharing with your target audience. To break that down, your content should be tailored for each social media platform to give it the best chance of ...
Marketing
07:24
Native Advertising Is Your Keys to Digital...
Native advertising is advertising that takes the natural form and function of whichever channel it operates – it means your fits right into wherever it's being displayed. That's what makes native advertising a bit more bearable to your audiences – it doesn't particularly disturb your experience....
Marketing
03:49
What are Landing Pages & 6 Reasons You Need Them
Landing page is the best way to prospects to convert. Directing a lead to your homepage instead of a landing page is like finally plucking up the courage to ask that dreamy barista with the nose ring out for a drink, and then purposely going to the wrong bar. You started so strong but then shot your...
Marketing
03:18
The Importance of Video Marketing in 2020
Video content is so popular these days as it gives our eyes a well-needed rest, and it's easily digestible in a search space loaded chock-a-block with textual content. Converting your content into video form has a bunch of benefits that actually take the cake in the form of potentially massive retur...
Marketing
04:00
What is Business Development? A Quick Guide
Business development is the process to identify, nurture and close the deal with new clients and business opportunities to help drive your own business growth and profitability. Although business development is similar to sales and the sales process, it differs slightly. Business development isn't j...
